ASK & KEEP · A family keepsake

Their stories. Your family’s book.

Begin with a question. Keep the stories, photographs and familiar voice that make your family yours.

90 days of free access from the first storyChoose a question · Answer by voice or text
Chapter 5 · 03
When you first held me, honestly, what went through your mind?
2:47
Honestly, fear came first. Something this small — and he's my son? But then you gripped my little finger tight, and that's when I knew: ah, there's no going back to who I was before.
“I still think about that bowl of gukbap.”
A street crowded with people in Namdaemun Market, 1977
1978 · First pay envelopeSeoul Museum of History · KOGL Type 1
Mother wore that thermal underwear for more than ten years.
— 62 —
“Glad doesn’t begin to cover it. That day, the world looked different to me.”
A baby holding tightly onto an adult's finger
1995 · The day you were born
The seaweed he bought outside the hospital that day became a story the family told for years.
— 71 —
ASK & KEEP
A father and child facing each other on the Buan seashore
My Father's Story
Kim Jeong-ho
1958 —
Stories in ten chapters
Chapter 3 · 02
What did you do with the first money you earned?
2:08
My first pay came in an envelope. I took it to the market and bought thermal underwear for my mother. With what was left I had a bowl of gukbap — nothing had ever tasted so good.
An example of your finished book · Sample photos and stories
Inside your book

A story, a photograph, and the voice you know.

Each answer becomes a page, with the question that inspired it. Add photographs and a cover to make a book that belongs to your family.

  • A cover with your chosen title and photograph
  • Questions, answers, refined writing and original voice recordings
  • A final chapter where your parent asks and you answer
Open the sample book
Their story, in their words

If you had to pick one moment from my childhood that stays with you, what would it be?

That day we went to the beach when you were little. You were busy digging in the sand, so I sat beside you. Then, out of nowhere, you asked, “Are you having fun too, Dad?”

I thought I had to take you somewhere special or buy you things to make you happy. But you were happy just having me sit beside you. You fell asleep on the way home. I kept holding your hand for a long time.

Their own voice1:46
A father and young child facing each other on a sandy beach
A photograph to keepA day at the beach together

Illustrative photo and story. Audio is shown without playback.

Making your book

A few words at a time. A life, told in their own way.

The child app’s invitation screen
01

Send a personal invitation

Begin with a few words from you. Your parent connects with you in the app.

The parent app’s question and answer options
02

Choose a question that feels right

Explore nine chapters freely. Answer in writing or in a voice recording of up to three minutes.

The child app showing the family book and its stories
03

Read the stories as they arrive

Read and listen to your parent’s words, then leave a short response of your own.

Example app screens. Invite your parent and start recording; you can choose a Keepsake Edition while the book is in progress. Once you both complete it, download the finished book and its materials.

A place to begin

There is always more to ask.

Chapter 3 · Becoming an Adult

What was the first thing you were responsible for?

Chapter 5 · Becoming a Parent

When you first held me, honestly, what went through your mind?

Chapter 7 · Through Hard Times

What scene comes to mind when you think back on a difficult time?

A word from participating families

Families who asked first

아버지 목소리를 이렇게 오래 들어본 게 처음이었어요.
김○○ · 서울 · 아버지 1954년생
아버지가 사진첩을 꺼내오셨습니다. 질문 하나 때문에요.
한○○ · 광주 · 아버지 1952년생
주말마다 통화 주제가 생겼습니다.
신○○ · 성남 · 어머니 1959년생
어머니 말투가 글로도 그대로 남아서 놀랐어요.
문○○ · 세종 · 어머니 1962년생
Read more family stories
엄마가 먼저 “다음 질문은 언제 오냐”고 물으셨습니다.
이○○ · 부산 · 어머니 1961년생
마주 앉아선 못 물어봤을 것들을 물었어요.
박○○ · 대전 · 아버지 1958년생
사투리가 그대로 남아 있어서 좋았습니다.
정○○ · 대구 · 어머니 1957년생
첫 녹음을 듣고 한참 울었어요. 그게 시작이었어요.
최○○ · 인천 · 아버지 1949년생
엄마 첫 직장 이야기를 마흔 넘어 처음 들었습니다.
오○○ · 수원 · 어머니 1963년생
제가 태어난 날 아버지가 어떤 마음이었는지 처음 들었습니다.
윤○○ · 울산 · 아버지 1955년생
다 듣고 나서 한참을 그냥 앉아 있었습니다.
강○○ · 서울 · 아버지 1956년생
형제들과 나눠 들었어요. 다들 처음 듣는 얘기였습니다.
임○○ · 청주 · 아버지 1950년생
어머니가 “이런 건 어디서 배웠냐” 하시며 웃으셨어요.
송○○ · 창원 · 어머니 1960년생
녹음 길이가 점점 길어지는 게 보였습니다.
배○○ · 전주 · 아버지 1953년생
아버지가 처음으로 미안하다는 말을 하셨어요.
노○○ · 고양 · 아버지 1951년생
질문이 좋아서 대화가 저절로 이어졌습니다.
서○○ · 안양 · 어머니 1958년생
아이가 커서 할아버지 목소리를 듣게 하고 싶었어요.
권○○ · 김해 · 아버지 1948년생
주말에 다 같이 모여 아버지 목소리를 들었습니다.
황○○ · 천안 · 아버지 1957년생
부모님이 두 분 다 하시겠다고 하셨어요.
조○○ · 포항 · 어머니 1956년생
늦기 전에 시작했다는 게 제일 다행입니다.
유○○ · 제주 · 아버지 1947년생
부끄러워서 평생 못 물어봤던 걸 물었습니다. 이런 기회를 주셔서 감사합니다.
차○○ · 서울 · 아버지 1955년생
직접 묻기엔 낯간지러운 말들이었는데, 대신 물어봐 주셔서 좋았어요.
홍○○ · 서울 · 어머니 1960년생

Posted with each family's consent · Original Korean testimonials

Launch special

Starting is free.

Start by answering questions. Read every story for 90 days from your parent’s first answer. Choose annual access to keep reading in the app and on the web, or a Keepsake Edition to download the book and its recordings, writing and photos.

Annual Pass
₩39,000/ year

Keep reading and listening to every story in the app, and share it with family.

One per family is enough.

File downloads are not included.

Launch special price
Read it as a book, keep it as files
₩59,000 Regular price
₩44,000one-time

This price applies only to pre-purchases during the launch period. As more stories arrive, they keep being added to the book.

  • Page through it like a real book, in the app and on the web.
  • Download the book, voice recordings, text, and photos as files
  • Keep reading the same book in the app and on the web

This is not a printed book — it's a book you page through in the app and on the web.

Get launch updates
Payment opens after the official launch.
Good to know

Parents leave their stories freely, and from the first answer, children can read and listen to everything for 90 days. After that, you can choose the Annual Pass or the Keepsake Edition. See the FAQ below for storage periods and notices before expiry.

Frequently asked questions

What if my parents aren't comfortable with smartphones?

One Kakao sign-in is all it takes to start. The screen shows one question at a time, and the buttons and text are made large.

Will the stories disappear if I don't pay?

Stories are not deleted simply because you do not pay. After 90 days of free reading, only the first three stories remain open on the child’s screen. Before final completion, each new parent answer restarts the 90 days; final completion restarts them for the last time. Parents can view stored stories regardless of the free reading period. Records are stored until the latest of six months after the last answer, the Annual Pass end date, or five years after a Keepsake purchase. Opening the app does not extend storage. Records are deleted six months after storage expires. We notify you 30 and 7 days before expiry, on the expiry date, and 30 days before deletion.

What does the Annual Pass do?

During the pass, you can read and listen to all records in the app and invite family to share. One pass covers the family even with both parents registered. Downloads are not included. If you also own the Keepsake Edition, storage lasts until the later of the pass end date and the Keepsake storage end date; the two periods are not added together.

What do I get with the Keepsake Edition?

You download the finished book with the original recordings, text, and photos. Downloaded files remain readable independently of our server storage period. On our servers, records are stored until the latest of five years after a Keepsake purchase, six months after the last answer, or the Annual Pass end date. Each new answer does not restart five years of storage. Records are deleted six months after storage expires, with advance notices before expiry and deletion.

Can I do this for both my father and my mother?

You can invite each of them and make two books. The second parent's Keepsake Edition can be added to the first for ₩40,000. App access (the Annual Pass) is one per family and covers both parents.

How do refunds work?

Before your parent's first answer arrives, pre-purchases are fully refundable within 90 days, and regular purchases within 30 days. The Annual Pass is fully refunded within 7 days of payment if unused; after that, the remaining period is refunded on a prorated basis. In cases such as a parent's passing, we export the original voice recordings free of charge, with no time limit, after a request and verification.

Are the recordings safe?

Voice recordings are encrypted and kept in private storage, with access limited to your family. Transcriptions preserve the way your parents speak, dialect included, and we keep both the original transcript and the polished text.

Hear the news first

We'll email you when we launch, along with the launch pricing.

Ask & Keep — Your family’s story